Correct Voice Command to Launch Emby Channel

[BuddahKat 17]

Has anyone successfully launched the Emby Roku channel with their voice? I have a streaming stick with enhanced remote that allows voice commands, but for the life of me have not been able to get it to launch the Emby channel. I use the Alexa skill as well and have to clearly enunciate the word Emby like "m.b." for it to work, but even this doesn't do the trick for Roku. If anyone has advice I'd much appreciate it. Thanks!